Web Design Agency Manchester


Pleased to meet you. We’re Didia, a specialist web design agency in Manchester, making websites work for businesses across the North West and beyond. If you’re serious about competing for business online then you need to get serious about your website.

A good website doesn’t stand still. It shifts and evolves to meet the needs of its target audience. And that’s how we work, listening to our clients and working hard on their behalf to build websites that will help them accomplish their business goals.

We’ve got bags of experience doing this, but we’re not resting on our laurels. We keep honing our web design skills and finding new ways to make sure the websites we design for businesses in Manchester beyond are truly outstanding.

In the end, though, it’s not about us, it’s about you. How can we help you with your web design? Read on and find out.

What is Complete Website Design?

You really can’t afford to neglect your website design if you’re serious about marketing your business. We live in a digital world which means even if you have a strong retail presence, your brand won’t be as strong or as trusted without your own share of the digital space.

If you’ve got a website, you’re in good company. According to live statistics, there are over 1.7 billion websites globally right now. However, the good news is only around 200 million of them are currently active.

Your website isn’t your window onto the world, it’s the world’s window onto you. Without it, you risk being invisible. A website raises awareness of your brand, and it is a potent marketing tool. It can drive traffic to you, and convert visitors into sales prospects.

As a marketing tool there’s nothing that compares to a fully optimised website. If you just have a landing page to reinforce your brand, or if you have an online only eCommerce business, your website will be the foundation for promoting your company.

Main Ingredients in the Design Process

A website will only ever be as good as the process that created it. Firstly, this is about understanding the objectives of the website as a whole. Without these clear objectives, no website will fulfil its potential, however slick and accomplished it looks.

Do you need a simple brochure to catalogue your services? Are you an online store that needs a secure way to sell your products? Does your website need to be a tool or resource to help you sales team convert?

The first stage in a website design process must be all about planning or you could find it hard to implement essential features later down the line. To save yourself time and money, it’s extremely important to have all of these factors figured out before you contemplate a website’s design and structure.

Below are the fundamental building blocks of any website.

  • Project Scoping

    This is where we look at the project goals for your website – what is the website for, what is its purpose?

    It might be an eCommerce site, selling a specific range of products. Or it could be selling services to a particular target audience.

    The site’s ultimate purpose comes down to what the site’s owner (you) wants their potential customers to do when they visit the site.

    Are these website visitors placing a shopping order, booking a service, subscribing to something, making further enquiries?

    Your website must convert visitors to customers.

    This is who the website is really for, which means it must be user-focused in its design, its navigation and its overall content.

    Without this clear understanding, the rest of the process cannot progress smoothly or logically.


  • Wireframing

    Once we know what the site is for, and what kind of content it will therefore consist of, we can move to the next stage in the website design process.

    Wireframing is an initial visualisation of the space the website will use, like the floorplan of a building.

    It is an extremely valuable way of getting an early visual sense of what will work best in a website’s different page layouts.

    This includes components such as panels, headers and navigation indicators.

    This prepares the ground for the initial design concepts that will develop the look and feel of the site.

    It makes the connection between the information architecture of the site and its visual design.

    Information architecture is the essential order in which users will experience and access the website’s information. In the finished design, it should clearly let visitors to the site know where they are and where they can go next.


  • Initial Concepts

    Once it’s clear where things will go, we can work on initial concepts for the website design.

    Websites are, naturally, highly visual, but website design is as much about what goes on beneath the surface.

    This is because websites are functional. They are not simply passive, but work best as active marketing tools.

    Websites should have personalities of their own, but which clearly reflect the values of the brands and businesses they represent.

    The initial concepts for the design of your site should capture all these things.


  • Colour and Typography

    Effective website design must strike the right balance between visual impact and usability.

    If your site is an explosion of colour, movement and abstract type layout it might first dazzle, but then it will quickly confuse if visitors cannot easily find what they’re looking for.

    A key to successful website design is not to be afraid of simplicity. Simplicity has impact, with the benefit of built-in user-friendliness.

    And good website design understands that simplicity doesn’t have to mean a lack of character or visual appeal.

    Some of the very best design solutions are simple.

    A font might have a certain visual appeal from a design viewpoint, but will it work for the online reader?

    Some fonts are more readable than others.

    Similarly, choosing your website colour can make a big difference to a site’s appeal. 85% of shoppers base their decisions on colour.

    The combination of colour and typography should therefore always be readable, but also visually attractive.


  • Images and Video

    Images should add personality to a site. In the case of eCommerce, they are vital simply because they display the products the site is selling.

    But this doesn’t mean any old image will do.

    If you’ve gone to the trouble of having a website design that is dynamic and user-friendly then simply choosing stock images to illustrate it risks self-sabotage.

    Images play a crucial role in the appeal of websites, but only providing they add something to the design and its visual appeal. Will they help users identify with the site and what it is selling?

    Another way of creating dynamic, attractive web pages is by adding video to them.

    As an online visual medium, video is perfect for getting straight to the point.

    It’s especially valuable for sites where demonstrating products plays a pivotal role in driving sales or sales enquiries.

    Video content embedded in a website however, should always have a clear purpose.

    If it simply acts as one more visual distraction, then you can risk losing your visitor’s focus.

    Video can help personalise your brand, using real people to communicate your business’s values. If you choose to do this, always think in terms of capturing your message professionally, and concisely.

    Generally, aim for no longer than three minutes.


  • Above the Fold

    How will the dimensions of your website appear to the reader? Different browsers may display pages differently, so in website design, it is vital to understand what will occupy the main part of the user’s screen.

    The fold of the website is the point on the page where it will end on screen, and users will then need to scroll down to see more.

    This idea is borrowed from physical print, when newspapers realised that to capture their readers’ interest they needed to ensure they placed their most powerful headlines in the top half of a folded broadsheet.

    The same principle applies online. Anything not immediately visible is below the fold. It makes sense for your most engaging content to appear above the fold.

    This is the prime real estate on any web page. It is the area which a browser will immediately capture as soon as someone clicks on the page.

    It makes sense to maximise this space, especially if your website has key features.

    It’s also critical that where information will appear below the fold, there is something to indicate to the visitor that this is the case.

    If the web page appears to end at the fold, then this information will be lost to the reader.

    These are all essential ingredients in the website design process, but once you’ve got the design of your website right, how do you manage the content that goes in it?

    This is where website development comes in.


How Website Development Makes Your Site Functional

It’s one thing to have a good design for your website, but it’s another to unlock its potential. A website should be a tool that helps you obtain and retain clients, not just a pretty collection of pictures.

Remember we said that websites aren’t passive? They are functional, and for your website to function well it requires a content management system (CMS).

CMS Platforms

Content Management Systems enable us to create professional, highly functional websites without the need for the user to know any coding. They allow people with no development experience to full manage all aspects of a website through a user-friendly dashboard.

These platforms have become increasingly sophisticated while retaining their accessibility, making them an extremely popular solution for building fully functional websites. There are many different CMS platforms out there, each with their own strengths and suitability, depending on the type of website you want.

The currently most popular CMS platforms include:

WordPress

WordPress is a content management system written in PHP.

Wix

Wix.com Ltd. is a cloud-based web development platform.

Squarespace

Squarespace provides software as a service for website building and hosting.

Shopify

Shopify is an e-commerce platform for online stores and retail point-of-sale systems.

Blogger

Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries.

Magento

Magento is an open-source e-commerce platform written in PHP.

Website Design & Development

Interested in moving to a CMS? The team would love to hear about your new web design project, to see how we might be able to materialise it for you. Get in touch with us today and we’ll put the kettle on.

Here, we’re going to focus in more detail on two CMS platforms, WordPress and Magento.

WordPress

Many people are familiar with WordPress (WP), and it currently powers around 35% of websites globally.

WordPress has been around since 2003 and its popularity is well deserved. As a CMS platform, it is very user-friendly for developers, and includes plenty of tools for creating websites with a whole range of dynamic, functional features.

There are various WordPress themes available, which users can adapt and customise to create their own sites.

However, simply adopting a readymade, multi-purpose theme may hamper your attempts to differentiate yourself online.

Therefore, we recommend developing a custom website template that is unique to your brand and your business.

The WP platform was originally designed to support bloggers and other types of online publishing, but now it can run a whole range of sites, including large, complex corporate websites. The core WP package can set up a basic but fully functional site, then there is a broad selection of plugins to choose from, which can enhance and add to this functionality.

Plugins are pieces of software that contain certain, specific functions. They are designed to integrate seamlessly with the WordPress platform and themes. There is an official WordPress plugin directory, where thousands are freely available, but there are also specialised, commercial plugins from third-party developers.

It’s worth noting that with so many plugins up for grabs, their quality can vary enormously. Fortunately, they come with ratings from users, to help with this. Typically, plugins can do things like support galleries of images, online portfolios and contact forms for site visitors; and manage your site’s SEO and security.

As with website design generally, the best approach to plugins is to focus on simplicity and key functions. Too many plugins can weaken a website and leave it more vulnerable to hacking.

Magento

As a flexible and powerful eCommerce platform, Magento provides a perfect CMS solution for online retailers.

It is an open source platform, which means it is easy to manage, scalable, flexible high quality software for eCommerce website development.

Because it is highly customisable, Magento is proving popular with a broad range of online stores.

The Magento platform provides different levels of software, suitable for different sizes and types of retail enterprise. For example, it has a Community version for startup web stores, and an Enterprise edition for larger, faster growing businesses.

Like WordPress plugins, Magneto has different modules that users can integrate into sites. The same approach should also apply though, to keep things as simple as streamlined as possible.

Responsive Web Design

In website development, it’s always important to consider the end-user. Mobile users account for around half of all web traffic worldwide, so it makes sense to develop your website so that it is mobile friendly.

Google has reflected the trend towards mobile internet use with its mobile-first indexing, where all new sites from 1 July 2019 will be evaluated on their mobile page versions. Responsive web design is becoming increasingly complex due to the variety of different devices people now use to access the internet.

Best practice in responsive web design is to focus on responding to user behaviour and environment, and to look at screen size, platform and orientation. Your website should automatically respond to the user’s preferences, whether they’re using a mobile phone, tablet or other device.

Beyond the technical aspects, responsive web design is about reinforcing a complete user-first approach to website design and development.

Strategy Mapping & Creation

Our Strategy Mapping & Creation workshop helps you to understand what kind of website would work best for you, and what you need to achieve your ultimate goals. You need an obvious path, find out how Didia can help clear the way.

Coding Languages

In website development, computer coding languages drive the functionality of websites. In fact there are hundreds of high-level computer languages, but only a very small proportion of these are in commercial use.

The main current coding languages are:

  • HTML
  • CSS
  • JavaScript
  • PHP
  • SQL
  • ASP

Although web designers and developers will often rely on CMS platforms for building sites, having some coding knowledge and experience is very useful when it comes to customising templates and refining website functions. Design and development also requires the essential fine-tuning which then drives the overall performance of websites once they go live. This is technical optimisation.

HTML

Tells the browser what to do with each part of a web page. It does this through tags, which mark different paragraphs and headers.

CSS

This is the coding which enables website designers to give web pages a specified style and look. It supports consistency and dynamism in website

JavaScript

This language makes websites interactive, making pages behave in a certain way. These coding languages are all front end, controlling the layout and structure of web content.

PHP

This is a server side general-purpose programming language, a powerful tool for making dynamic and interactive Web pages.

SQL

This is a domain-specific language used in programming and designed for managing data held in a relational database management system.

ASP

ASP is Microsoft’s first server-side script engine for dynamically generated web pages.

Technical Optimisation and Website Performance

A website can have all the right components for its overall purpose and objectives, but it must still perform well.

To have a website is to compete online for your audience share. If your website cannot compete effectively, it will fail to attract its target audience and therefore fail in its business objectives.

Optimisation is designed to help websites perform better.

Technical SEO

What will help users discover your site? Sure, generating relevant and useful content will make your pages optimised for a search engine, but what about your website itself?

No amount of dynamic design or development can offset the negative impact of a site which fails to perform when it comes to Technical Search Engine Optimisation. If your site isn’t structured in a way that makes it easy for bots to crawl your data, you’ll never rank above those who are (no matter how good your content is).

Technical SEO focuses on the core features of your website such as:

  • Server Speed
  • Page Loading Time
  • Website Structure
  • Sitemaps
  • Site Usability
  • Site Efficiency
  • Code/Text Compression
  • Image Optimisation

Keyword Targeting

Basically, keywords are the words people are using when they are asking the questions online that you want to answer.

At one time, websites could simply improve their search rankings by cramming keywords into their content, on a more is more principle. Nowadays, however, Google’s search algorithms are far more sophisticated, and they keep evolving.

This means that for website designers and developers, keyword targeting must be much more thoughtful and strategic.

This means analysing carefully what people are searching for, and working out where there are areas for the most growth potential based on certain words and phrases.

A vital component of this is search intent. People online are looking for different things. They may want information, or be looking to make a transaction, or to find the location of the nearest specific service to them.

Strategic keyword targeting enables your site content to provide the right answers, depending on the search intent of your target audience. Keywords come in various category levels. Some will drive traffic to your website more than others. It is therefore about prioritising your targets.

Long-tail Keywords

An effective SEO tactic can be to focus on keywords or key phrases that are more specific but less common.

This avoids your website competing for the most concentrated search traffic, but enables you to focus on more niche areas.

They tend to attract less traffic but can offer higher conversion value, if you are able to pinpoint what these more focused and motivated users are searching for.

How Tags Work

Tags are a form of metadata. They are words or phrases that describe the content of your site.

These tags can have title or description attributes, or they can classify and organise the content on your site.

They are important for your site’s SEO because they should provide a clear and comprehensive idea about your page content for the search engine results page (SERP).

As with keywords, at one time, tags were seen as a catch-all solution to driving up search results. Now, they are one of several key elements crucial to good technical website optimisation.

This does mean they are still important:

Each web page should have a unique and accurate descriptive title. Keywords should come first, but in a way that looks natural. Also, use your brand name in these meta-titles.

While the meta description is no longer a ranking factor, it occupies the largest part of a SERP entry, therefore it should invite searchers to find the solution that they’re looking for by clicking on your site.

Word Count on Web Pages

How many words should you include on a web page to boost its SEO? There is a lack of clear agreement about this, but word count does matter.

Some opinions indicate that longer content, over 1,000 words, can help websites show up in search results.

But will this lengthier word count attract and retain the attention of your specific audience.

It depends on your type of business, how complex your message is and the overall quality of your content.

The recommended minimum word count for web pages is 300 words, but the most important thing is the quality of what you include.

For technical optimisation, your content must be clear, purposeful and readable.

Website Speed is Essential

Speed is an essential part of a website’s performance.

Lower page loading speeds are a liability. The Google Chrome web browser will penalise any slow sites it identifies by labelling them.

But the main issue with slow speeds is how they impact on the user.

Users often leave web pages between 10 and 20 seconds clicking on them. There is only a very small window of opportunity to gain their attention.

A slow loading web page sabotages this. Page abandonment increases in proportion to longer loading times.

Figures indicate 47% of consumers expect a page to load in two seconds or less. 40% of people will abandon a page if it takes more than three seconds to load. Just one second’s delay in loading could result in a 7% reduction in conversions.

Tracking & Reporting

Do you need advanced analytical tracking but don’t know how to implement the correct scripts without increasing load times? Our Tracking & Reporting product can get you set up with minimal impact, and help you to keep it that way.

Unoptimised Images

High resolution images consume bandwidth, leading to slowness, as do images in a PNG or GIF format rather than JPEG.

Dynamic content

JavaScript issues can cause certain types of content to slow page loading down.

Interactive Flash content

This multimedia platform is increasingly outdated and bulky, and HTML5 software can now replace it.

HTTP Requests

If your site has lots of image files, JavaScript and CSS codes then it can end up sending too many HTTP requests to the internet, slowing your page loading.

Advertisements

If you have too many display ads on your site, these can compromise its performance, and so write off any potential revenue benefits through lost traffic.

Google Tag Manager

This application can consolidate different JavaScripts on a website, to streamline development, but it can also end up slowing down overall page speeds.

Why Branding Matters in Website Design

“Your brand is the single most important investment you can make in your business.”
– Steve Forbes, Editor in Chief, Forbes Magazine

Your website is an online extension of your brand. Its goal is to represent your brand, sell your products or services and engage with potential customers, helping to convert them.

For your website to become a good return on investment, it must carry a consistent brand message.

If there is any kind of disconnect between your brand and how it appears online, this risks confusing, alienating and losing your customers.

Therefore, even if your business is not primarily an online enterprise, your website should be an integral part of it.

The Importance of Brands

The digital world is highly competitive, and businesses must strive harder to gain recognition and compete in it.

A strong, consistent brand drives this recognition, helping businesses become familiar online presences for their target audiences.

A brand is far more than its logo, corporate colour or typeface. It is the visual expression of a set of values, which should feel specific to your business.

It is a way of differentiating you in the marketplace.

It enables you to build trust with your customers. This can take time. Often people will have to be exposed to a brand repeatedly to become familiar with it.

This is why the consistency of your brand message matters, and why also you should carry it through to your web content.

Your Brand’s Tone of Voice

How does your website speak to its audience?

The tone of voice you adopt will very much set the level of your relationship with your prospects and customers.

This tone should reflect your brand values and resonate with your target market.

Different brands have different ways of using language and attracting, engaging and connecting with their customers.

Some may be much more informal than others; some more authoritative or factual.

The most important thing here is that the tone of voice you use for your website works for your audience and is consistent with your brand.

Building Relationships

Social media has changed how consumers and customers build relationships with brands.

Brands can no longer simply rely on advertising to communicate their benefits, because online audiences are far more alert about all aspects of a brand.

These audiences expect a greater degree of interaction and communication from brands, and are quick to both praise and criticise brands through social media channels.

Your website is the perfect base from which to reach out to online audiences with your brand communications.

Brand Assets

As the digital face of your brand, your website is the perfect place for you to collect and share your brand assets.

What these assets are will depend on the type of business your brand represents, but they may include:

  • Digital downloads, such as whitepapers and reports
  • Videos, including marketing and promotional material
  • Brand guidelines.

These assets are a way of demonstrating that your brand has substance and a consistent voice.

Branding Your Website

Website design is not separate from branding, but should be integral to it.

A good website designer will be able to adapt your brand’s tone of voice and its overall identity to a digital context.

This doesn’t mean simply adapting your physical branding and brand assets for web use, but ensuring that while your website has its own dynamic and logical design, it is in keeping with your brand’s overall look and tone of voice.

Managing your website should be an extension of your strategic brand management.

Designing Websites for the User Experience

We have already talked about the importance of websites having an underlying purpose, and that this purpose is largely defined by the target audience’s needs.

Now we’ll look at how the user experience (UX) should inform and influence website design, and what the best practices are for this.

Conversion Rate Optimisation

Your website’s conversion rate is the number of visitors who turn into new leads or customers. Testing this can often show that even minor design changes in a website can lead to significant variations in conversion rates. But because websites can differ so greatly from one another, it is difficult to set out best practice for conversion rate optimisation (CRO).

A/B testing for CRO involves randomly directing a selected number of users between an old design and a new design. You can collect data based on user behaviour, depending on what you want to measure.

However, while CRO can support an analysis of what part of a website design is working and what isn’t, conversion rate itself is not always the most useful metric to focus on.

A higher conversion rate does not always equate to higher sales, because behind it, you may have more or less sales per number of visits. Also, not all site visits have conversion potential, and conversions will vary according to visitor type.

Generally, CRO works best when there are high volumes of data you can use to test it. However, you should have a clear conversion strategy, and its success will depend on the user experience.

Creating a Hierarchy

If you want visitors to your site to do something, you’ve got to make it easy for them to do it. All website design decisions should come from understanding the relative importance of each design element in the site’s purpose.

This goes back to how a site appears to the user, in whichever browser they use, and on any particular device, such as a mobile phone or tablet. There should be as few distractions as possible, so that the website design can lead the visitor’s eye to where you want it to go.

A good use of space is essential for this, because the more cluttered a website appears, the more confusing it is for the brain to process its information. Website design elements can affect the mood of users. These include colours and typefaces, as well as overall layout.

Involvement and Immersion

All sites are to an extent interactive, because visitors to them must click on buttons or scroll through pages.

But there are features you can add to a website design to make a site more immersive and invite greater involvement from visitors, driving them towards conversion.

These features can include:

  • Free trials, vouchers and offers
  • ebooks, downloads and reports
  • Quizzes and surveys
  • Outcome generators
  • Web tools and plugins.

These interactive features are a way encouraging visitors to stay on your site and to give you their details by broadening the experience you can offer them.

Landing Pages

Landing pages are important for both inbound marketing and lead generation. Inbound marketing is essentially marketing that pulls people in, attracting them to your site using various forms of content.

A landing page is a stand-alone page you create with the express intention of generating leads by attracting visitors to it. But shouldn’t your website be doing this anyway?

The answer is that most websites will contain a broader amount of information on them, rather than be dedicated to this one task. You can encourage visitors to take certain actions, but your site will provide various types of information.

However, a landing page is much more of a short-cut to lead generation, but it needs several key elements to work:

  • The offer: this gives the page its reason to exist
  • Headline: attract attention to the offer, and content to explain its value and benefits
  • Image: showing what the offer looks like
  • Form: to capture the details of people subscribing to the offer.

Landing pages work well for specific campaigns, as focused destinations for promotional channels such as pay per click or social media advertising. They also highlight the importance of a powerful call to action in UX website design.

Call to Action

A call to action (CTA) should make the user act in a desired way. It is a fundamental part of the user experience in website design.

Its most common form is as a clickable button on-screen, with an instruction:

  • Learn more
  • Buy now
  • Sign up
  • Download the ebook

There are various ways of ensuring that CTA buttons are noticeable and attract the visitor’s attention. Size matters. A call to action needs to stand out against other design elements.

Where there are multiple calls to action, it is important to establish which buttons are the most important and again, size can help. Just as pages will have hierarchies of information, so they can have call to action hierarchies. It is crucial that your website design accurately captures and prioritises the actions you want site visitors to take.

At the same time, having multiple CTAs can give visitors a feeling of greater choice, rather than feeling too directed – even if your site design works visually to prompt them to take one action over another.

Where you place CTA buttons may vary, according to your site design, but they must always draw attention and be enticing. Use of white space and contrasting colours can also help to isolate and highlight call to action buttons.

CTAs can be quite sophisticated, if you want the user to have more choice, by including both primary and secondary actions. In these instances, the primary button should be designed to be more visually prominent.

By contrast, where you want to stress the urgency of acting, such as a charity donation, your call to action should be bold, and including the word now can make it more powerful. These aspects of user experience design help to make websites more engaging for visitors, and more persuasive for lead generation and conversions.

Blogging and Added Value Content

Once you have a website you need to keep refreshing it. The internet keeps changing rapidly and websites which fail to update soon start to look neglected and unappealing to users.

Your customers’ needs will change and develop over time, and your website should reflect this.

Also, regularly updating your website alerts Google to changes and can therefore help with its rankings.

SEO keywords will also change, so it makes sense to review your content to keep up with these shifts.

However, refreshing your site isn’t about simply tinkering with its core content for the sake of it. Instead, you should consider what you can do strategically with content to add value to your site’s visitors.

Blogging

The long-established way of continually refreshing your site’s content is through publishing a regular blog on it. Blogging is one of the fundamental pillars of content marketing, and it can make a significant difference to your website’s SEO.

In B2B marketing especially, blogging continues to thrive.

Blogging statistics show that companies that blog have 97% more inbound links. B2B marketers who blog generate 67% more leads than those who don’t. 23% of total internet use is devoted to blogs or social networks.

The point of blogging is to attract interest in your website. As a content marketing strategy, it works by raising awareness of your brand while answering the needs of your target audience.

Rather than attempting to sell or market to people directly, blogging approaches potential prospects and leads more empathically, responding to their pain points by offering useful information.

Blogging can also inspire as well as inform. What matters is getting the tone right, so that it sits comfortably with your brand, your website and your target audience. It’s also not limited to writing. Video can be a powerful blogging medium too.

Video

Embedding video in your website can be a hugely effective way of communicating to your customers and prospects.

Video blogs are also highly shareable on social media platforms. 92% of mobile users say that they would share videos with others. On YouTube alone there are over one billion unique visits per month.

Video has an immediacy that other forms of content do not, but as with other forms of content, to be effective it requires both strategy and planning.

The video blog should be concise and clear. Ideally, you should follow some sort of script to get your point across. Otherwise, you risk rambling on for too long and quickly losing the attention of your viewers.

Get it right, though, and video can be highly engaging, helping to transform your website into a hub of industry insight and go-to knowledge. Blogging, whether written or via video, is not the only added value content you can use on your website.

Data Visualisation

Data is fascinating, but data can also be hard to grasp. Spreadsheets are not inherently attractive to look at.

But increasingly, there are new ways to visualise data, which are the perfect basis for online content.

Rendering data in an informative and visually attractive way makes it easier to grasp and attractive in its own right.

Fortunately, there are plenty of apps which can create powerful, dynamic data visualisations to sit on your website.

These include:

  • Zoho Reports
  • Sisense
  • Domo
  • Microsoft Power BI

Another useful, and more playful, means of visualising data is the infographic.

The good news is you don’t have to be a graphic designer to create visually appealing infographics on your website.

Leading infographic creation tools include:

  • Canva Infographic Maker
  • Visme
  • Snappa
  • Infogram

Dynamic Content

Dynamic content is content that changes based on users’ behaviour and preferences and their interests.

As soon as a user requests a page, the content is personalised for them. This information comes from data the user has provided, as well as the time at which they access the web page.

This works through dedicated web applications built into the website design, changing the page content based on URL parameters.

Initial, first-time visit information might be simply the user’s location, but if they make subsequent visits, then this provides opportunities for more targeted personalisation.

These details can be things like their name, gender, previous purchases from the site and other things they have clicked on and shown an interest in.

Used with paid search campaigns, dynamic content provides a useful tool for ensuring pages have content that is highly relevant to users.

Content and Outreach

Websites can work as powerful marketing hubs, anchoring marketing activity such as PR outreach and social media campaigns.

Content is the basic element here, and it is important that a website’s design can accommodate these various aspects in a way that retains the site’s overall accessibility and user-friendliness.

Power Pages and Cornerstone Content

There are various tactical approaches to maximising the impact of content on a website.

While blogging provides a means for constantly updating and refreshing your website’s content, another way of creating powerful content is to create a definitive resource.

Power pages and cornerstone content work by expanding on key aspects of your business, but always directed at providing useful, valuable information to visitors. These pages should stand alone, rather than be a part of the blog feed, so that they remain highly visible on the website and in searches.

They also provide a useful means of adding more links into your website content, both internal and external, to drive up its SEO.

Other Added Value Content

In the User Experience section, we looked at ways of involving visitors more closely in the site and interacting with them.

These methods include quizzes, surveys and outcome generators.

Website content is multi-faceted, and highly adaptable to the needs of an individual website design.

What matters then is making the right kind of strategic choices about content that will meet your business objectives.

The Benefit of Complete Website Design

What are you looking for when it comes to your website?

If you want a site that will proactively support your business objectives, then you need to design it with a clear understanding of its capabilities and how to maximise its potential.

This is the benefit of the complete website design approach.

It is not restricted to the basic build of the website itself, but also looks at the bigger picture.

It is as much about understanding the context your website will work in as it is about the look and feel of the site itself.

It’s about what goes on behind the scenes as well as the front-end functionality of your site, and how your website can integrate into your overall brand, becoming an extension of it, serving your business.

Under One Roof

Our website design and development services incorporate all the aspects of complete website design, providing a complete end-to-end process that aims to ensure your website exceeds your expectations.

For more information, please book a discovery call.

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