decathlon

activity index

the data

Decathlon have created a data matrix using monthly surveys to populate what they call the “Activity Index”.

This has been developed into an interactive website page where the data can be manipulated to change the user experience.

[
{
	"Type of Exercise": "Football",
	"July": "29",
	"August": "33",
	"September": "30",
	"October": "24",
	"November": "25",
	"December": "26",
	"January": "26",
	"February": "20",
	"March": "27",
	"April": "24",
	"May": "27",
	"June": "32"
}
]

pr strategy

This data is used to create specific angles for PR outreach and with the reference of a master data.

The piece has been featured in numerous times and has acquired nearly 50 high value backlinks in publications such as MyProtein & Metro.

next project

push doctor

digital healthcare review

downloads

The report was used in a social media advertising campaign which was supported by a free trial marketing automation funnel.

The report was downloaded from the website over 1500 times.

marketing channels

The content was used to gain over 25 pieces of PR coverage, with highlights such as:

  • Forbes
  • Telegraph
  • Huffington Post
  • Daily Mail
  • Net Doctor
  • DMA
next project

tablites

vaping today report

downloads

The report was used in a social media and content strategy to boost brand awareness. The report was seen by more than 5000 users.

marketing channels

The report was used in a social media and content strategy to boost brand awareness. The report was seen by more than 5000 users.

  • Manchester Evening News
  • Bury Times
  • Vaping Daily
  • E-cigarette Forum
  • Vaping.com
  • Vape UK
next project

didia

training sector report

downloads

The report was used in a direct marketing outreach campaign as a lead magnet and was downloaded from the website by 83% of the businesses included.

marketing channels

The content was used to gain PR coverage, and was featured and linked in various business publications such as:

  • Busienssupnorth.co.uk
  • Aboutmanchester.co.uk
  • Metro.co.uk
  • Newstrack.net

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