activity index
Decathlon have created a data matrix using monthly surveys to populate what they call the “Activity Index”.
This has been developed into an interactive website page where the data can be manipulated to change the user experience.
[ { "Type of Exercise": "Football", "July": "29", "August": "33", "September": "30", "October": "24", "November": "25", "December": "26", "January": "26", "February": "20", "March": "27", "April": "24", "May": "27", "June": "32" } ]
This data is used to create specific angles for PR outreach and with the reference of a master data.
The piece has been featured in numerous times and has acquired nearly 50 high value backlinks in publications such as MyProtein & Metro.
digital healthcare review
The report was used in a social media advertising campaign which was supported by a free trial marketing automation funnel.
The report was downloaded from the website over 1500 times.
The content was used to gain over 25 pieces of PR coverage, with highlights such as:
vaping today report
The report was used in a social media and content strategy to boost brand awareness. The report was seen by more than 5000 users.
The report was used in a social media and content strategy to boost brand awareness. The report was seen by more than 5000 users.
training sector report
The report was used in a direct marketing outreach campaign as a lead magnet and was downloaded from the website by 83% of the businesses included.
The content was used to gain PR coverage, and was featured and linked in various business publications such as: