The Insight Session is our foundation product and is arguably the most important stage of all. It enables us to take a deep dive into your business and clearly define the leaks in your business bucket.
So that we fully understand exactly where we are starting from and how you arrived at this point.
There is a wealth of data and market insight available on what other websites (in particular your competitors) are doing in their online strategies.
This should be one of the the first points of call in your market research as it is easily accessible and can more often than not provide you with some incredible strategies for inspiration.
It’s not their fault, it’s yours – Seth Godin.
In marketing, relevance is one of the key components in the recipe of success. The more an individual can relate to your message, the more likely they are to give you their precious time and attention
More importantly, become a customer.
In the agricultural age your wealth was determined by the amount of farmable land that you owned. The land was your asset. Next came the industrial age, acres were replaced by factories and your assets became the machinery you owned.
The principle here is quite simple and it is that income follows assets.
Far too often business are focused on how they can gain from the situation instead of looking at it from their client’s perspective.
Your clients have one thing on their mind and that is… what value are you adding?
Sadly, the answer to this question really isn’t “my service”
Then how do you expect to manage it?
One of the most common and consistent frustrations that businesses encounter in their marketing campaigns or when engaging agencies is tracking and reporting.
No visibility or usable data. A recipe for bad decisions.