Christmas is one of, if not the most important time of year for businesses in the western hemisphere. The increased flow of consumer traffic as Christmas approaches can be detected in the virtual online world the same as it can in our physical surroundings.
Naturally, e-commerce websites experience an uptick in traffic, which is driven by an increased demand for goods and services across the board. However, there are plenty of opportunities for website and blog owners to capture some of that Christmas traffic, even if they aren’t going to be supplying any presents this year.
Whether a website makes its money by selling things to its users, or through advertising revenue which will scale with increased traffic, Christmas still presents a golden opportunity to improve your numbers. The extra traffic you pull in over Christmas doesn’t have to be temporary either. If you take the right approach, you can boost your traffic and revenue over the Christmas period, and take on some new long-term users as well.
With Christmas just a few months away, now is a good time to start thinking about what you can do to bring the Christmas spirit to your website. There is still time to put together a killer Christmas marketing campaign for your business or website. Don’t get left behind with all the other digital Scrooges out there! Follow these tips to make your website a virtual winter wonderland that everyone will want to visit!
Deck the (Digital) Halls
Most of us will be marking Christmas by giving our homes a bit of a makeover, albeit a temporary one. Christmas is the perfect excuse to put up decorations and to let our imaginations, and colour schemes, run wild for a while. And yet many people never think to bring this same festivity to their website.
Google has always been great at thinking of clever ways of spicing up their logo to coincide with various dates in the calendar. Looking at some of their previous Christmas alterations to their logo and website is a great demonstration of how sometimes the simplest designs are the most effective. Adding a bit of snow to your business or website logo, for example, is a small touch that your visitors will appreciate. It will give your website a more playful feel to it and it will feel more inviting overall.
Achieving the Right Balance
Of course, if you just add some snow to your logo but change nothing else, it might look a little bit low effort. Conversely, if you go all out in your Christmas makeover, you might inadvertently make your website harder to navigate, and overall less appealing to look at. How to best strike the balance between the two will depend entirely upon the features and design of your website. Some websites lend themselves well to a total makeover; others are best approached in a more conservative way. However, as well as being aesthetically pleasing, it is also a solid move from a marketing perspective.
If you are going to be giving your website a more complete overhaul for the Christmas season, try and find some ways of incorporating news about any special offers or deals that you are running over the Christmas period into your digital decorating. You will find that the way that you present a Christmas offer can have a significant impact on the uptake. Simply stating the offer alone is not as effective as making it a Christmas promotion.
Christmas Season Blogging
When done right, blogging is one of the most powerful marketing tools that any e-commerce business has at their disposal. Hopefully, you already have an established blog on your website. If not, you should look into creating one ASAP! Show your visitors that you are very much in the Christmas spirit by writing some seasonal blog posts.
Your Christmas marketing should be approached differently to marketing at other times of the year. We have already touched on the power of the theme itself, but your blog is another opportunity to reinforce the Christmas aspect of your marketing campaign. There are not many occasions where your users will be expecting to see such vibrant and prominent visual accompaniments to your marketing materials. But by littering your website with Christmassy imagery, you will be appealing to the unconscious association that we all make between Christmas and buying presents. This is why Christmas sales are presented alongside Christmassy imagery.
Make Blogging a Regular Thing!
Your blog can be used to a similar effect. All it takes is a little imagination on your part. For example, if your e-commerce store sells children’s items, why not write a blog post in the style of a letter to Santa? You can make each item on the list something that your store sells. For added authenticity see if you can get some actual children to describe some of your products and why they like or want them. Again, this is a simple but very effective way of massaging unconscious links that exist in the minds of your customers. For many parents, the format of a child’s letter to Santa will invoke good memories, while also demonstrating that you are aware and appreciative of your younger fans.
Search engine optimization (SEO) is a year-round concern for any e-commerce business, so hopefully, you have been keeping on top of it as a matter of course! While time is starting to run out as far as getting all your ducks in a row for Christmas is concerned, there is still just about enough time for you to undertake some major SEO. Even if this is something you usually handle yourself, it is worth hiring a specialist to ensure that your SEO is the best it can be for Christmas.
Remember, Christmas is the time of year when there are literally millions of people desperately searching online for last-minute gift ideas. It’s hard to overstate just how much of a difference your SEO will make in the last few weeks of December. Make sure that your SEO specialist goes over your site with a fine-toothed comb. As soon as December starts, SEO will become much more difficult, so you want to get it done and dusted by then.
There is still time for you to get your Christmas marketing campaign in place for your website. Prepare yourself to dive headfirst into the Christmas spirit, and your customers will reward you with increased sales.