Then how do you expect to manage it?
One of the most common and consistent frustrations that businesses encounter in their marketing campaigns or when engaging agencies is tracking and reporting.
No visibility or usable data. A recipe for bad decisions.
Whatever the reason or source of irritation surrounding your current reporting and tracking setup, there really is no excuse with the wealth of accessible technology available today.
Using the right systems you can attribute invoice value right back to a telephone call, which can be linked to a piece of content that was distributed on a social platform.
Or track all of the pages and time spent on your website in the last 6 months by somebody who has recently downloaded a brochure.
You can even view hundreds of recordings of how people use your website to get a deeper understanding of what improvements need to be made.
This range of technology can provide your business with insight that you may never have thought possible.
The Didia team are tracking and attribution specialists with a real passion for data. Our Track & Report services are designed to help you close the loop on your marketing activity. Enabling your business to make truly informed decisions based on real, tangible insights.
No more smoke and mirrors. No more “Does it work?”. No more “What’s the ROI?”.
If you’re looking to get a better grip on your online strategies and create the foundations for long term success, get in touch with the team today.
Remember, if you can’t measure your marketing activity you can’t manage it.
The Insight Session is our foundation product and is arguably the most important stage of all. It enables us to take a deep dive into your business and clearly define the leaks in your business bucket.
So that we fully understand exactly where we are starting from and how you arrived at this point.
There is a wealth of data and market insight available on what other websites (in particular your competitors) are doing in their online strategies.
This should be one of the the first points of call in your market research as it is easily accessible and can more often than not provide you with some incredible strategies for inspiration.
It’s not their fault, it’s yours – Seth Godin.
In marketing, relevance is one of the key components in the recipe of success. The more an individual can relate to your message, the more likely they are to give you their precious time and attention
More importantly, become a customer.