Persona Development

If Your Audience Isn’t Listening

It’s not their fault, it’s yours – Seth Godin.

In marketing, relevance is one of the key components in the recipe of success. The more an individual can relate to your message, the more likely they are to give you their precious time and attention

More importantly, become a customer.

So ‘Who’ Is Your Ideal Client?

A whopping 72% of businesses DO NOT have a documented customer persona. You may think that you know who your target audience is but if you have not dedicated time to research and document their persona, you are leaving business on the table.  

Key Questions To Ask Yourself

Q1. How clearly have you defined your ideal client/customer?

Q2. How much of that definition have you documented for your team to review and/or utilise?

We’re not just talking job titles and business sectors. It is key to have a deeper understanding than top line information to effectively get into a customer’s mindset. Psychographics, not just demographics.

Our Persona Development & Research service is specifically designed to arm your business with a detailed picture of the individual (or multiple people) who are pivotal to your marketing message.

What Does The Persona Development & Research Process Involve?

  • The product starts with a 2 hour workshop with your key personnel to uncover vital information about your customers. This will involve a review of your existing customers and a discussion around what makes the ideal prospect.
  • Using this information the Didia team are able to move into secondary research. Through this step we delve into various marketing channels to establish which paths to market are suitable for your business and in what capacity. Essentially, scoping out the productivity of the available channels.  
  • All of the information obtained is amalgamated into a report/document that becomes a marketing asset for your business and can be shared with your team. No jargon – just solid, useful and usable information.

Be The Minority

This level of research and planning is missed by the vast majority of businesses in most marketplaces. It is the small percentage who invest in this exercise that have the most defined marketing message and brand which cuts through the noise within their sector.  

If you’d like to know more about this topic, please check out our “Who Are You Targeting” blog here.

If you’d like to discuss how this may work for you and your business feel free to get in touch with the Didia team.

Contact Us

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Persona Development

If Your Audience Isn’t Listening

It’s not their fault, it’s yours – Seth Godin.

In marketing, relevance is one of the key components in the recipe of success. The more an individual can relate to your message, the more likely they are to give you their precious time and attention

More importantly, become a customer.

Learn more

Stop wasting money on marketing. See how we can help.