In the agricultural age your wealth was determined by the amount of farmable land that you owned. The land was your asset. Next came the industrial age, acres were replaced by factories and your assets became the machinery you owned.
The principle here is quite simple and it is that income follows assets.
This a general rule that has driven value in businesses for as long as commerce has existed.
Fast forward to today… you now find yourself in the digital age, often referred to as the information age. As much as it seems that things have changed, the same rules still apply – only in today’s business world your digital assets can dramatically increase the value in your business and brand.
For serviced focused businesses, content will almost always be at the heart of it. Content can take many forms such as brochures; thought leadership pieces, press releases, blogs, video tutorials, customer case studies, and methodology infographics to name but a few.
The list can go on – the options are only limited by imagination and creativity.
Investing time and resources into developing your digital asset library creates a stronger marketing message and more valuable brand. More importantly it has the power to significantly improve your customers’ experience of your business.
Our Asset Development services is specifically designed to help your business identify and create the assets that will make the most significant, positive impact within your marketing strategy and customer experience.
If you’d like to know more about how we can help make your assets amazing get in touch with the Didia team. We’re always happy to discuss how this might apply to your business with no obligations.
The Insight Session is our foundation product and is arguably the most important stage of all. It enables us to take a deep dive into your business and clearly define the leaks in your business bucket.
So that we fully understand exactly where we are starting from and how you arrived at this point.
There is a wealth of data and market insight available on what other websites (in particular your competitors) are doing in their online strategies.
This should be one of the the first points of call in your market research as it is easily accessible and can more often than not provide you with some incredible strategies for inspiration.
It’s not their fault, it’s yours – Seth Godin.
In marketing, relevance is one of the key components in the recipe of success. The more an individual can relate to your message, the more likely they are to give you their precious time and attention
More importantly, become a customer.